We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measurepeople’s behaviour in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously | Jeff Gothelf | Josh Seiden

         

Table of Contents

Part 1: The Sense and Respond Model
Continuous Uncertainty, Sense and Respond, Why Companies Resist, You Are in the Software Business

Part 2: A Manager’s Guide to Sense and Respond
Plan for Change and Uncertainty, Organize for Collaboration, Continuous Everything, Create a Culture of Continuous Learning

LINK FOR THE BOOK

https://www.amazon.in/Sense-Respond-Successful-Organizations-Continuously-ebook/dp/B01HLN0QGQ