The Fundamentals of Product Design


Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research. This updated edition explores recent developments such as additive manufacture and crowd funding, and includes more consumer and lifestyle orientated products for a more product-based focus, supported by a range of new innovative examples and case studies from internationally-renown designers and studios. The second edition also features a supportive document map that helps to reveal the steps in product creation, new projects and activities for every chapter, and additional references and web sources to allow students to further explore the world of product design. Full of inspiring images covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic that can be used as a useful guide to the processes involved in product design.

The Fundamentals of Product Desig: Richard Morris | Fairchild

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Table of Contents

Chapter 1: Product research
Designing for people, Case study: Tord Boontje, Product requirements, Case study: Jonathan Ive, Defining needs, Case study: Thomas Heatherwick

Chapter 2: Product concepts

Generating ideas, Case study: Wayne Hemmingway, Nurturing ideas, Case study: Naoto Fukasawa, Recognizing design trends, Case study: Luigi Colani

Chapter 3: Product development
Concept selection, Case study: Royal Philips, Functionality, Case study: d3O Form, Case study: Matthew White

Chapter 4: Production
Pre-production, Case study: Assa Ashuach, Manufacturing, Case study: Tom Dixon, Operations, Case study: Salter

Chapter 5: Product launch
Roll out, Case study: Sir James Dyson, Sales, Case study: Vertu





Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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