A "THINK DIFFERENT" APPROACH TO INNOVATION--Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.
THE INNOVATION SECRETS OF STEVE JOBS
"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling
"In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to createsimple devices that are easy to use and can impact our lives." -- Tim Bajarin, president, Creative Strategies, Inc.
"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.
"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud
Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success | Carmine Gallo | McGraw Hill
Table of Contents
Chapter 1: What the World Needs Now Is More Jobs—Steve Jobs
What Would Steve Do?
Chapter 2: Do What You Love
Follow Your Heart, Think Differently About Your Career
Chapter 3: Put a Dent in the Universe
Inspire Evangelists, Think Differently About Your Vision
Chapter 4: Kick-Start Your Brain
Seek Out New Experiences, Think Differently About How You Think
Chapter 5: Sell Dreams, Not Products
See Genius in Their Craziness, Think Differently About Your Customers
Chapter 6: Say No to 1,000 Things
Simplicity Is the Ultimate Sophistication, Think Differently About Design
Chapter 7: Create Insanely Great Experiences
We’re Here to Help You Grow, Think Differently About Your Brand Experience
Chapter 8: Master the Message
The World’s Greatest Corporate Storyteller, Think Differently About Your Story
LINK FOR THE BOOK
https://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough-ebook/dp/B004477DIW
