The campus is located in Columbus, Georgia, USA. Columbus is home to museums and tourism sites, including the National Infantry Museum, dedicated to the United States Army's Infantry Branch. It has the longest urban whitewater rafting course in the world constructed on the Chattahoochee River.

Columbus State University is a public university. It offers nationally distinctive programs in the arts, education, business, nursing and more. Columbus State provides a creative, deeply personal and relevant college experience. Serving the Southeast while attracting students from around the world, CSU thrives on community partnerships to deliver excellence for students who want to achieve personal and professional success in an increasingly global environment. 

Turner College Of Business of this University prepares business students to add value to their communities and to their employers in a globally competitive environment. Our business degrees programs are professionally accredited through The Association to Advance Collegiate Schools of Business.

Bachelor of Business Administration Marketing Program

Overview:

Students completing the marketing major will learn how to effectively conceive, promote, price, and distribute goods and services. This requires the ability to discover consumer needs, to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. Marketing is an integral and essential part of any successful business.

Career Opportunities:

Marketing Manager, Salesperson, Promotions Manager, Public Relations Manager, Merchandising Manager, Account Manager/Executive, Internet Marketing Director, Strategic Marketing Manager, Communication Officer, Consultant, Advertising Manager, Marketing Researcher.

Learning Outcomes:

Students receiving a BBA degree from the Turner College of Business will:

• demonstrate proficiency in problem-solving and decision-making in a business context.
• demonstrate knowledge of key business disciplines and concepts.
• recognize and analyze ethical issues in a business context.
• demonstrate knowledge of global business concepts and cultural diversity in a business context.
• communicate effectively in a business context.
• demonstrate proficiency in using information technology in a business context.

Students who complete the Marketing program will be able to:

• apply marketing concepts and basic marketing theories to business situations.
• demonstrate the impact of marketing and business performance.
• apply digital technology and statistical methods to marketing issues.
• solve marketing problems through the use of critical thinking and analytical skills

Core Marketing courses:

• MKTG 3115. Principles of Marketing (3-0-3) 
• MKTG 3116. Direct Marketing and E-Commerce (3-0-3) 
• MKTG 3117. Sport and Event Marketing (3-0-3)
• MKTG 3118. Global e-Business (3-0-3) 
• MKTG 3125. Services and Retail Management (3-0-3) 
• MKTG 3126. Business-to-Business Marketing (3-0-3)
• MKTG 3135. Consumer Behavior (3-0-3) 
• MKTG 3135. Consumer Behavior (3-0-3) 
• MKTG 3137. Personal Selling (3-0-3)
• MKTG 4135. Marketing Research (3-0-3)
• MKTG 4145. International Marketing (3-0-3)
• MKTG 4185. Marketing Management (3-0-3)
• MKTG 4899. Independent Study in Marketing (3 hours)

Location: 4225 University Ave, Columbus, GA 31907, United States.

Website: Columbus State University

As an accredited member of AACSB International, the Turner College of Business offers an undergraduate program that achieves its distinction for high quality through an interdisciplinary curriculum providing students with a broad understanding of business and its role in society. With our smaller average class size, our dedicated faculty and staff and our reasonable tuition, we may be the best buy in higher education in the region. Turner College offers 9 graduate programs, 12 undergraduate programs, and numerous certifications. Students have a number of ways to get engaged on campus including student organizations, honor societies, internships, and we even host student appreciation events each semester. Our internship opportunities boast of more than an 80% placement rate, which is a direct reflection of our strong ties to the community.