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Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

Creating and Marketing New Products and Services

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development

Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation

The first paperback edition of landmark title - completely updated for paperback - by the

Frugal Innovation: How to do Better With Less

In the global business landscape, increasingly defined by trends such as the sharing economy and the

Developing Products in Half the Time: New Rules, New Tools


Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools

How We Got to Now: Six Innovations That Made the Modern World 

From the New York Times–bestselling author of Where Good Ideas Come From and Farsighted, a new look at the power

Making Breakthrough Innovation Happen: How 11 Indians Pulled off the Impossible 

India is known as a country not of innovation but of improvisation-or 'Jugaad', as they say in

Igniting Innovation: The Tata Way

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising thirty companies across ten clusters. The group operates in more than 100

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