Ecommerce Specification Manual (ESM) – Guidelines SOP-113


The "Ecommerce Specification Manual (ESM)" exerts a profound influence on the e-commerce landscape, serving as a comprehensive guide for standardized specifications and protocols. Firstly, it provides a structured framework for e-commerce operations, influencing the development, design, and functionality of online platforms.

The ESM becomes instrumental in employee training, ensuring that personnel are well-versed in industry best practices, user experience standards, and security protocols. This influence results in a skilled and adept workforce capable of navigating the dynamic e-commerce environment.

Moreover, the ESM influences technological aspects, serving as a reference for developers and IT professionals. It contributes to consistency in product listings, payment processing, and customer interactions, ultimately enhancing the overall user experience.

Furthermore, the ESM's influence extends to regulatory compliance, addressing legal requirements, privacy concerns, and e-commerce standards. In essence, the "Ecommerce Specification Manual" significantly influences operational excellence, technological implementation, and adherence to industry standards in the ever-evolving realm of e-commerce.

This article delves into some of the key guidelines that need to be adopted while developing an Ecommerce Specification Manual.
1. ESM shall indicate the categories and subcategories that are coming under the scope of this document.
2. ESM shall describe the images in terms of memory size, physical size, clarity, recommended source, etc.
3. ESM shall list the specification fields that must be captured and the recommended sources for the information.
4. ESM should contain a detailed overview of the eCommerce platform itself so that the staff working on images and specifications would be able to appreciate why they do something the way they do.
5. ESM provides a sample specification template for each product category, which will be used as a reference while preparing the specification.
6. Each guideline in ESM shall have an article number such as Article 001, Article 002, etc. So that whenever there is a deviation from this established standard of ESM it can be referred to and discussed.
7. No two articles should explain the same aspect in two different ways. Meaning there should not be any ambiguity.
8. No two articles should contradict each other.
9. ESM shall provide guidelines for Units of Length, Weight, and Time.
10. A company may manufacture a product in three different countries. For the country of origin, there shall be guidelines on the source for this data.
11. For various terms usage, ESM can subscribe to one of the leading Style Guides. Click here for Asian Development Bank’s Handbook of Style and Usage.

CLICK HERE to download the List of SOPs Document in PDF format. Please share this document with your clients, colleagues and senior officers.

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Top 50 Standard Operating Procedures (SOPs) for Ecommerce Specification 

SOP-113-001: Standard Operating Procedure for Ecommerce Specification Overview
SOP-113-002: Standard Operating Procedure for Ecommerce Platform Selection
SOP-113-003: Standard Operating Procedure for Product Listing Guidelines
SOP-113-004: Standard Operating Procedure for Inventory Management
SOP-113-005: Standard Operating Procedure for Order Processing
SOP-113-006: Standard Operating Procedure for Payment Processing
SOP-113-007: Standard Operating Procedure for Shipping and Fulfillment
SOP-113-008: Standard Operating Procedure for Returns and Refunds
SOP-113-009: Standard Operating Procedure for Customer Support
SOP-113-010: Standard Operating Procedure for Website Navigation and User Experience

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SOP-113-011: Standard Operating Procedure for Product Descriptions and Details
SOP-113-012: Standard Operating Procedure for Product Images and Multimedia
SOP-113-013: Standard Operating Procedure for Pricing Strategy
SOP-113-014: Standard Operating Procedure for Discounts and Promotions
SOP-113-015: Standard Operating Procedure for Security and Privacy Measures
SOP-113-016: Standard Operating Procedure for Website Performance Monitoring
SOP-113-017: Standard Operating Procedure for Mobile Responsiveness
SOP-113-018: Standard Operating Procedure for SEO Optimization
SOP-113-019: Standard Operating Procedure for Social Media Integration
SOP-113-020: Standard Operating Procedure for Email Marketing

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SOP-113-021: Standard Operating Procedure for Analytics and Reporting
SOP-113-022: Standard Operating Procedure for Data Backup and Recovery
SOP-113-023: Standard Operating Procedure for Compliance with Legal Requirements
SOP-113-024: Standard Operating Procedure for Vendor Management
SOP-113-025: Standard Operating Procedure for Product Reviews and Ratings
SOP-113-026: Standard Operating Procedure for Competitor Analysis
SOP-113-027: Standard Operating Procedure for A/B Testing
SOP-113-028: Standard Operating Procedure for Content Management
SOP-113-029: Standard Operating Procedure for Cross-Selling and Upselling
SOP-113-030: Standard Operating Procedure for Affiliate Marketing

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SOP-113-031: Standard Operating Procedure for Loyalty Programs
SOP-113-032: Standard Operating Procedure for Gift Cards and Vouchers
SOP-113-033: Standard Operating Procedure for International Expansion
SOP-113-034: Standard Operating Procedure for Multi-channel Selling
SOP-113-035: Standard Operating Procedure for Customer Feedback and Surveys
SOP-113-036: Standard Operating Procedure for Continuous Improvement
SOP-113-037: Standard Operating Procedure for Crisis Management
SOP-113-038: Standard Operating Procedure for Technology Updates and Maintenance
SOP-113-039: Standard Operating Procedure for Training and Onboarding
SOP-113-040: Standard Operating Procedure for Cross-Functional Collaboration

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SOP-113-041: Standard Operating Procedure for Budgeting and Financial Management
SOP-113-042: Standard Operating Procedure for Product Launches
SOP-113-043: Standard Operating Procedure for Market Research
SOP-113-044: Standard Operating Procedure for Trend Analysis
SOP-113-045: Standard Operating Procedure for Customer Segmentation
SOP-113-046: Standard Operating Procedure for Sustainable Practices
SOP-113-047: Standard Operating Procedure for Quality Assurance
SOP-113-048: Standard Operating Procedure for Accessibility Standards
SOP-113-049: Standard Operating Procedure for System Integration
SOP-113-050: Standard Operating Procedure for Business Continuity Planning

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Standard Operating Procedure - SOP ToolBox (1)


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Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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