This journey is undoubtedly going to be challenging and exciting, so you need to get yourself prepared properly. Here’s the checklist for starting your own clothing line, starting right at the very beginning.
1. What is the market segment?
2. What is the customer segment?
3. Who were your Past customers?
4. What are the Targeted cities?
5. Which should be the Pilot City?
6. Analyse the demography of the city.
7. How much is the Customer wait time?
8. How many Varieties do you offer?
9. What is the Wait time for each variety?
10. Old Customer feedbacks.
11. How should be the Social media promotions?
12. How to be visible to target audiences?
13. Whether the regular customers are online enabled?
14. What are the other Ways of promotion?
15. How to make Tie – Ups with other companies?
16. How to Display your products?
17. Name of the brand.
18. Logo design.
19. Name of the Company.
20. Is your company legally registered?
21. How will be the launching of the Brand & E – Commerce website?
22. Mission & Vision statement.
23. How online store functions for clothing? Process map
24. Procure to Pay ------> Order to cash
25. What are the Lists of Processes for the success of the company?
26. What will be the Marketing strategy?
27. What will be the Sales strategy?
28. What are the Platforms and their costs?
29. Which Websites platform is the best? Why?
30. What are the templates available in market?
31. What is the E- mail marketing tool required?
32. Which is the Payment Gateway?
33. Name of the CRM Software.
34. Name of the Website Software.
35. Name of the Accounting Software.
36. Name of the E – Commerce software.
37. What will be the Typical P&L for the website? – Monthly
38. What should be the organisation structure?
39. Who are all the people required?
40. What are their job Descriptions?
41. How will be the Company Management structure?
42. Whether it’ll be a Private company?
43. Subsidies if any?
44. Who are your Online competitors?
45. How to Benchmark them?
46. How do they function?
47. What is their turnover?
48. What Platform do they use?
49. What is the Avg. Visit for their Sites?
50. Average cost for site
51. What are the Inputs given for the final product?
52. What are the Varieties of products you offer?
53. What is the Cost of manufacturing?
54. What is the Cost of selling?
55. How many varieties? (Mass Produces / Unique design)
56. What is the Possible level of customisation?
57. An overview about online apparel stores.
58. What are the categories of dresses?
59. What is the Production capacity?
60. Where is the production unit?
61. How many employees are there?
62. Is there any employee handbook available?
63. Is there any SOP available for employees?
64. What’s the operational time?
65. Name of the designs.
66. What are the Methods of Manufacturing?
67. What will be the Silk health effects?
68. What are the related organisations?
69. What are the Certifications?
70. Any media related Personalities.
71. What are the lists of Compliance?
72. Any Partnerships with Institutions?
73. Any Trade Shows?
74. Any Conferences?
75. Any Expos?
76. How will be the Distribution Channel? (COD)
77. How to avoid bargaining?
78. Is there any SOP available for accounts department?
79. How to avoid exploitations?
80. Where will be the distribution centres?
81. How many quality checks are there?
82. What will be the Return policies?
83. What’ll be the Terms & Conditions?
84. What is the Product Portfolio?
85. What is the Product description?
86. What is the Pricing Range?
87. What are your Past and Current models?
88. And their names?
89. What is your Unique selling proposition?
90. What are the Price variations compared to market?
91. How the SKU naming will be?
92. What is the SKU numbering?
93. Who’s responsible for financial problems?
94. Is there any SOP available for finance department?
95. Who’s the legal advisor?
96. Is there any SOP available for legal department?
97. Any tie-up with distribution partners?
98. What is the organisation structure?
99. Any strategy for attracting customers?
100. How to know the current trends of the industry?
101. Is there any SOP available for R & D department?

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