101 Questions for Restaurant Business Plan


There are certain characteristics that distinguish a good restaurant from an average one. Such qualities help keep a good restaurant's tables filled with satisfied customers. From our experience for the past 30 Years, we’ve came out with some criteria to make a restaurant the good one

✓ High Quality Food
✓ Good Overall Experience
✓ Be Different from the Rest
✓ Good Business Management

These 101 Questions is just an idea for existing restaurant owners and future entrepreneurs to make their Restaurants to stand out of the crowd.

1. Where is the location?
2. Analyse the Psychography of the people in terms of lifestyle and interest.
3. What type of locality it is (Residential / Companies)?
4. When’ll be the peak time?
5. Analyse the area profile.
6. How many competitor restaurants are there in that locality (10 Kms Radius)?
7. What are the different cuisines offered by them?
8. What are the different cuisines you offer?
9. What type of restaurant it is (Vegetarian / Non vegetarian / Both)?
10. Have you decided the menu?
11. What are the dishes offered and its price?
12. Are the materials Halal certified?
13. Is the restaurant FSSAI certified?
14. Is there any membership for customers?
15. What are the local regulations?
16. Are you a member of National Restaurant Association?
17. What are all the other organisations you’re member in?
18. What is the Unique Value Proposition?
19. For what type of services, you’ve bought license?
20. Have you bought fire license?
21. What is the maximum pax count?
22. What is the operational time?
23. Do you provide take away services?
24. What is the theme of the restaurant?
25. Have you bought all the relevant licences?
26. What are the hygiene standards you’re following?
27. Is there any vaccine for the employees?
28. What’s their eligibility criteria?
29. Any Standard Operating Procedure (SOP) available for employees?
30. Do you have any floating employees?
31. How may floating employees are there?
32. What are the food handling methods?
33. What are the kitchen wares needed?
34. What are the aprons needed for employees in service area?
35. What are the aprons needed for employees in kitchen area?
36. What are the table wares you provide?
37. What are the utilities you provide for customers?
38. Is there any special table for kids?
39. Is there any child care facilities available?
40. How much is the parking space?
41. Is there valet parking available?
42. How long is it from parking area to dining area?
43. How many cars can be accommodated?
44. Is the restaurant fully air conditioned?
45. Have you calculated the air space?
46. Any partnership with delivery channels?
47. Who are all the suppliers?
48. Are there any eligibility criteria for suppliers?
49. Have you analysed the lead time for the materials?
50. How are the materials supplied?
51. Do you have any cold storage facilities?
52. What’s the capacity of the cold storage?
53. What’s the cooking methodology?
54. Do you have genset facility?
55. Any plan for playing music in the restaurant?
56. Have you bought license for playing music?
57. Is it a live music or recorded music?
58. Is the kitchen visible for customers or not?
59. What’s the restroom capacity?
60. Do you’ve separate restrooms for men and women?
61. What are the marketing strategies?
62. Any Standard Operating Procedure (SOP) available for marketing team?
63. Any tie-up with other businesses?
64. What are the modes of payment for suppliers?
65. What are the modes of payment for customers?
66. Any refreshments for customers during welcoming?
67. Any refreshments for customers during exit?
68. Any Standard Operating Procedure (SOP) available for F&B?
69. What are the legal problems restaurants face?
70. How’ll you mitigate them?
71. Any Standard Operating Procedure (SOP) available for Legal team?
72. Who’s responsible for budget allocations?
73. Who’s responsible for daily accounts?
74. How often the amount will be deposited?
75. Any Standard Operating Procedure (SOP) available for Accounts team?
76. Any Standard Operating Procedure (SOP) available for Finance team?
77. Do you have banquet facilities?
78. What are the other entertainments you provide?
79. Is there any dress code for the employees?
80. Do you provide uniforms?
81. How many employees for service area?
82. How many employees for kitchen area?
83. How many supervisors needed?
84. Do you have lift facility?
85. Who’s responsible for maintenance activities?
86. How often floors should be cleaned?
87. Any special method for cleaning tables?
88. How often restrooms and hand wash area should be cleaned?
89. Any Standard Operating Procedure (SOP) available for Maintenance team?
90. What are the events that can be conducted?
91. Any tie-up with party halls?
92. How the exterior out fit for the restaurant looking like?
93. How the interior will be looking like?
94. What’s the sump capacity?
95. What are the safety measures for customers safety?
96. How many chefs needed at peak hours?
97. Do you have any special occasional days?
98. How’s the lighting arrangements?
99. What’s the maximum supply capacity?
100. Do you take any pre-orders?
101. What’s the sales strategy?

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Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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