101 Questions for Resort Business Plan


Your new travel is surely going to be risk taking and challenging one, so you need to prepare yourself perfectly. Here’s the list of 101 Questions from a panel of experts experienced in tourism industry help you to frame your business plan at the very beginning itself.

  1. What is the market segment you’re planning for?
  2. Who are the customers?
  3. Are you into any other businesses before?
  4. Who were your customers?
  5. What is the area of operation?
  6. Is there any pilot run you’ve planned for?
  7. Have you analysed the demography of the city?
  8. How many competitors are there in that city?
  9. What are the services offered by them?
  10. What are the packages provided by them?
  11. What are the add-on services they provide?
  12. Is there any tourist attraction in that city?
  13. How many places are there?
  14. What is the demography of that place?
  15. What is the nature of that city? (Industries / IT Companies / Tourist places)
  16. How far it is from travel terminals? (Airport / Train Station / Bus terminals)
  17. Is there any pick-up & drop service you provide?
  18. What is the nature of the location?
  19. Are there any shopping places nearby?
  20. What are the services do you provide?
  21. What are the tariff details?
  22. Is there any age limit for customers?
  23. What is the list of documents collected from customers?
  24. What’s the booking policy?
  25. How the bookings are made?
  26. What’s the check-in time?
  27. What’s the  check-out  time?
  28. How many rooms are there in total?
  29. What are the different types of rooms do you offer?
  30. What’s the max. capacity of each rooms?
  31. What’s the total land area?
  32. What’s the built-up area?
  33. Do you provide valet parking?
  34. How many vehicles can be parked?
  35. Any charges for the parking area?
  36. Are there any waiting lounges available?
  37. What is the typical boarding time for the customers?
  38. What are the refreshments given for customers during welcoming?
  39. Is there any restaurant facility available?
  40. Is it your  own  restaurant?
  41. How many cuisines do you offer?
  42. Are the employees vaccinated properly?
  43. How often the rooms will be cleaned?
  44. Do you’ve SOP for maintenance department?
  45. What are the daily, weekly, monthly maintenance activities?
  46. Any method for getting customer feedbacks?
  47. How the Social media promotions will be?
  48. Who are the target audiences?
  49. Does all the booking history is visible online?
  50. What are the other strategies for promotion?
  51. Any tie ups with tourism agencies?
  52. What is the name of the resort?
  53. How the logo design will be?
  54. Name of an organization?
  55. Is an organization legally registered?
  56. Have you bought the local licences?
  57. Have you bought the permission to build resort?
  58. Have you bought the fire license?
  59. What are the amenities provided for the customers?
  60. How many lifts are there?
  61. Are the buildings insured?
  62. Do you provide any party halls?
  63. What are the events that can be conducted there?
  64. How much is the total accommodation rate?
  65. How many rooms to be filled (monthly) to break-even the expenses?
  66. How will be the opening of the resort?
  67. What is the Mission & Vision statement?
  68. What are the KPIs of operation?
  69. What are the suitable marketing platforms and their costs?
  70. Which is the Payment Gateway (for online booking)?
  71. Do you require a CRM Software? Name it.
  72. What is the name of the Accounting Software?
  73. What will be the Typical P&L of the resort? – Monthly
  74. How should be the organization structure?
  75. How many employees are required?
  76. What are the job Descriptions for staffs?
  77. Are there any subsidies available?
  78. What are the qualities benchmarked from the competitors
  79. What’s their turnover?
  80. What is the Avg. accommodation rate for their resort?
  81. What is the Possible level of customisation for customers?
  82. What are the categories (names) of rooms?
  83. Do you’ve SOP for employees?
  84. What are the Certifications?
  85. Any media related Personalities nearby?
  86. What are  the lists  of risks & compliances?
  87. Is there any SOP available for finance & budgeting department?
  88. How to avoid exploitations in the facility?
  89. How many quality checks are there for the things provided by the organization
  90. What are the cancellation policies?
  91. What are be the Terms & Conditions?
  92. What is the unique value proposition?
  93. What are the variations in price we provide?
  94. Who’s responsible for financial problems?
  95. Who’s responsible for customer problems?
  96. Is there any SOP available for housekeeping department?
  97. Who’ll be taking care of the legal compliances?
  98. What is the organisation structure?
  99. Do you provide any childcare facilities?
  100. Are there any hospitals nearby?
  101. Do you provide swimming pool facility?

101 Questions for Resort Business Plan


Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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