101 Questions for Sports Coaching Centre Business Plan

  1. What would be the location of operation?
  2. Is the location specified a residential or an industrial area?
  3. Age of your target market is? 
  4. Is your target market gender neutral?
  5. Analyse the area profile.
  6. Are school students your main target?
  7. Who are the major competitors in your field?
  8. Are there any other sports coaching centres around 5km of your region?
  9. What is the average annual income of a family from the locality that you have chosen?
  10. Does the locality have schools/ parks/ sports coaching centres?
  11. How long will the centre be open on an average working day and in the weekend?
  12. When is the peak season for enrolment (specific months)?
  13. What will you name the brand?
  14. Will the location provide courts and fields for respective activities?
  15. What are the types of sports activities that you intend to coach for?
  16. Is the price calculated according to the membership taken or time and sport basis?
  17. Is swimming a part of the activities?
  18. If swimming is a part, will the location have an inhouse pool with proper regulations?
  19. Will the members be provided with sport equipment by the organisation?
  20. What are all the other organisations you're a member in?
  21. Do you have tie ups with schools, colleges, other brands or sports equipment centres?
  22. What is the Unique Value Proposition?
  23. For what type of services, you have bought a license for?
  24. Have you bought a fire license?
  25. What is the maximum pax count?
  26. What is the operational time?
  27. Do you provide competition coaching services as well?
  28. Is there a theme for the centre? If so, what is it?
  29. How and from where are the centre equipment purchased? (Cricket stumps, goal posts, tennis net)
  30. How is the organisation's financial equation with the supplier?
  31. Will the members have to wear a uniform or does it depend on the sport?
  32. If yes, will the members be provided with the respective clothes and shoes?
  33. Have you bought all the relevant licences? (to run business in that location)
  34. What are the hygiene standards you’re following? (related to COVID - 19 and others)
  35. Will there be a surge in employment during peak seasons/ hours?
  36. What’s their eligibility criteria for employees and coaches?
  37. Are there dress codes for employees and coaches?
  38. If yes, do you provide uniforms?
  39. What is an average employee salary?
  40. Any Standard Operating Procedure (SOP) available for employees?
  41. Do you have any floating employees?
  42. How many floating employees are there?
  43. How many coaching staff would be present in the organisation?
  44. How many management staff would be present in the organisation?
  45. How many cleaning staff would be present in the organisation?
  46. Do you sell sports equipment as well?
  47. If yes, Any partnership with delivery channels? (if inhouse delivery isn't possible)
  48. Who are all the suppliers? (raw and finished)
  49. Are there any eligibility criteria for suppliers?
  50. Have you analysed the prime time for acquiring materials?
  51. How are the materials supplied?
  52. How are the materials stored?
  53. Where are these materials stored?
  54. What is the procurement procedure?
  55. Are there any specific conditions to be followed in storage of products?
  56. How long does it take to refill sold out stock on average?
  57. How are you planning to advertise your brand?
  58. Would you be resorting to influencer marketing or brand sponsorships in future?
  59. Are you planning to make your services available on relevant websites as well (Just Dial etc.,)?
  60. How is the initial membership facilitated?
  61. What are the modes of payment for customers?
  62. Is digital and traditional payment possible?
  63. What are the legal problems the sport coaching industry faces?
  64. How’ll you mitigate them?
  65. Any Standard Operating Procedure (SOP) available for the Legal team?
  66. Who’s responsible for budget allocations?
  67. Who’s responsible for daily accounts?
  68. How often the amount will be deposited?
  69. Any Standard Operating Procedure (SOP) available for the Accounts team?
  70. Any Standard Operating Procedure (SOP) available for the Finance team?
  71. Is there a refund or return policy?
  72. What are the parameters for refund?
  73. What are the parameters for return?
  74. Does the centre have social media accounts, webpage, and an active online presence?
  75. How are the ads run? (Traditional vs digital)
  76. If traditional and digital marketing is performed, specify the ratio between them two.
  77. What is the psychographic segmentation that you target on? (believes and lifestyle)
  78. What is the sales strategy?
  79. Will there be offers throughout the year or during specific seasons?
  80. If offers are given during specific seasons, those can be mentioned.
  81. How are major campaigns run?
  82. What is the budget of a peak season campaign? (summer holidays etc)
  83. What is the budget of a sale season campaign?
  84. How many supervisors needed?
  85. How many floors would the store have?
  86. Do you have an elevator facility if there is more than one floor?
  87. Who’s responsible for maintenance activities?
  88. How often courts and floors should be cleaned?
  89. Will there be a database maintained for members?
  90. How will the exterior look for the showroom be? (name board, signs, and structural design)
  91. What’s the sump capacity?
  92. Are the restrooms unisex or gender specific?
  93. How many restrooms are located per floor? (employee use and customer use)
  94. What are the safety measures for customers' safety and privacy?
  95. Fire exit per floor is?
  96. How are the customers greeted?
  97. Will there be discount coupons and other offers made available for existing members and new customers?
  98. How often restrooms and hand wash areas should be cleaned?
  99. Any Standard Operating Procedure (SOP) available for the Maintenance team?
  100. Does the store enable proper storage of sport equipment?
  101. Would there be a price deduction in case of a mass joining?

101 Questions for Sports Coaching Centre Business Plan


Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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