101 Question for Sports Equipment Store Business Plan

  1. What would be the location of operation?
  2. Is the location specified a residential or an industrial area?
  3. Age of your target market is? 
  4. Is your target market gender neutral?
  5. Analyse the area profile.
  6. Who are the major competitors in your field?
  7. What is the average annual income of a family from the locality that you have chosen?
  8. Does the locality have schools/ parks/ sports coaching centres?
  9. When is the peak season for sales (specific months)?
  10. What will you name the brand?
  11. Will the sports equipment be customised if needed by the customer?(colour, grip etc)
  12. Is the equipment handmade or machine made?
  13. If it’s both handmade and machine made, please specify the ratio between the two.
  14. hat are the types of sport equipment that you intend to sell?
  15. What is your ASP (average selling price)?
  16. Is there a guarantee or warranty for the sport equipment?
  17. How long is the guarantee and warranty worth, individually?
  18. What are all the other organisations you're a member in?
  19. Do you have tie ups with schools, colleges, other brands or sports coaching centres?
  20. What is the Unique Value Proposition?
  21. For what type of services, you have bought a license for?
  22. Have you bought a fire license?
  23. What is the maximum pax count?
  24. What is the operational time?
  25. Do you provide delivery services?
  26. Is there a theme for the store? If yes, what is the theme?
  27. Have you bought all the relevant licences? (to run business in that location)
  28. What are the hygiene standards you’re following? (related to COVID - 19 and others)
  29. Will there be a surge in employment during peak seasons/ hours?
  30. What’s their eligibility criteria for employees?
  31. Are there dress codes for employees?
  32. If yes, do you provide uniforms?
  33. What is an average employee salary?
  34. Any Standard Operating Procedure (SOP) available for employees?
  35. Do you have any floating employees?
  36. How many floating employees are there?
  37. How many sales staff would be present in the organisation?
  38. How many management staff would be present in the organisation?
  39. How many cleaning staff would be present in the organisation?
  40. Any partnership with delivery channels? (if inhouse delivery isn't possible)
  41. Can the products be shipped overseas? (inhouse delivery or outsourcing)
  42. Who are all the suppliers? (raw and finished)
  43. Are there any eligibility criteria for suppliers?
  44. Have you analysed the prime time for acquiring materials?
  45. How are the materials supplied?
  46. How are the materials stored?
  47. Where are these materials stored?
  48. What is the procurement procedure?
  49. Are there any specific conditions to be followed in storage of products?
  50. How long does it take to refill sold out stock on average?
  51. How are you planning to advertise your brand?
  52. Would you be resorting to influencer marketing or brand sponsorships in future?
  53. Are you planning to make products available on ecommerce websites as well?
  54. How is the store purchase facilitated?
  55. What are the modes of payment for suppliers?
  56. What are the modes of payment for customers?
  57. Is digital and traditional payment possible?
  58. What are the legal problems the sport equipment industry faces?
  59. How’ll you mitigate them?
  60. Any Standard Operating Procedure (SOP) available for the Legal team?
  61. Who’s responsible for budget allocations?
  62. Who’s responsible for daily accounts?
  63. How often the amount will be deposited?
  64. Any Standard Operating Procedure (SOP) available for the Accounts team?
  65. Any Standard Operating Procedure (SOP) available for the Finance team?
  66. Is there a refund or return policy?
  67. What are the parameters for refund?
  68. What are the parameters for return?
  69. Does the store have social media accounts, webpage and an active online presence?
  70. How are the ads run? (Traditional vs digital)
  71. If traditional and digital marketing is performed, specify the ratio between them two.
  72. What is the psychographic segmentation that you target on? (believes and lifestyle)
  73. What is the sales strategy?
  74. Will there be offers throughout the year or during specific seasons?
  75. If offers are given during specific seasons, those can be mentioned.
  76. How are major campaigns run?
  77. What is the budget of a peak season campaign? (Match days etc)
  78. What is the budget of a sale season campaign?
  79. How many supervisors needed?
  80. How many floors would the store have? Do you have an elevator facility if there is more than one?
  81. Who’s responsible for maintenance activities?
  82. How often floors should be cleaned?
  83. Will there be a database maintained for previous customers?
  84. How will the previous customers be contacted?
  85. How will the database contribute to your sales target?
  86. How will the exterior look for the showroom be? (name board, signs and structural design)
  87. What’s the sump capacity?
  88. Are the restrooms unisex or gender specific?
  89. How many restrooms are located per floor? (employee use)
  90. How many restrooms are located per floor? (customer use)
  91. What are the safety measures for customers' safety?
  92. Fire exit per floor is?
  93. How are the customers greeted?
  94. Will there be discount coupons and other offers made available for regular visitors?
  95. How often restrooms and hand wash areas should be cleaned?
  96. Any Standard Operating Procedure (SOP) available for the Maintenance team?
  97. Does the store enable proper storage of sport equipment?
  98. Would bulk orders be taken?
  99. What is considered a bulk order? (parameters)
  100. Would there be a price deduction in case of a bulk order?
  101. How many working days on average would it take to deliver a bulk order?

101 Question for Sports Equipment Store Business Plan


Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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