- What would be the location of operation?
- Is the location specified a residential or an industrial area?
- Age of your target market is?
- Is your target market gender neutral?
- Analyse the area profile.
- Who are the major competitors in your field?
- What is the average annual income of a family from the locality that you have chosen?
- Does the locality have schools/ parks/ sports coaching centres?
- When is the peak season for sales (specific months)?
- What will you name the brand?
- Will the sports equipment be customised if needed by the customer?(colour, grip etc)
- Is the equipment handmade or machine made?
- If it’s both handmade and machine made, please specify the ratio between the two.
- hat are the types of sport equipment that you intend to sell?
- What is your ASP (average selling price)?
- Is there a guarantee or warranty for the sport equipment?
- How long is the guarantee and warranty worth, individually?
- What are all the other organisations you're a member in?
- Do you have tie ups with schools, colleges, other brands or sports coaching centres?
- What is the Unique Value Proposition?
- For what type of services, you have bought a license for?
- Have you bought a fire license?
- What is the maximum pax count?
- What is the operational time?
- Do you provide delivery services?
- Is there a theme for the store? If yes, what is the theme?
- Have you bought all the relevant licences? (to run business in that location)
- What are the hygiene standards you’re following? (related to COVID - 19 and others)
- Will there be a surge in employment during peak seasons/ hours?
- What’s their eligibility criteria for employees?
- Are there dress codes for employees?
- If yes, do you provide uniforms?
- What is an average employee salary?
- Any Standard Operating Procedure (SOP) available for employees?
- Do you have any floating employees?
- How many floating employees are there?
- How many sales staff would be present in the organisation?
- How many management staff would be present in the organisation?
- How many cleaning staff would be present in the organisation?
- Any partnership with delivery channels? (if inhouse delivery isn't possible)
- Can the products be shipped overseas? (inhouse delivery or outsourcing)
- Who are all the suppliers? (raw and finished)
- Are there any eligibility criteria for suppliers?
- Have you analysed the prime time for acquiring materials?
- How are the materials supplied?
- How are the materials stored?
- Where are these materials stored?
- What is the procurement procedure?
- Are there any specific conditions to be followed in storage of products?
- How long does it take to refill sold out stock on average?
- How are you planning to advertise your brand?
- Would you be resorting to influencer marketing or brand sponsorships in future?
- Are you planning to make products available on ecommerce websites as well?
- How is the store purchase facilitated?
- What are the modes of payment for suppliers?
- What are the modes of payment for customers?
- Is digital and traditional payment possible?
- What are the legal problems the sport equipment industry faces?
- How’ll you mitigate them?
- Any Standard Operating Procedure (SOP) available for the Legal team?
- Who’s responsible for budget allocations?
- Who’s responsible for daily accounts?
- How often the amount will be deposited?
- Any Standard Operating Procedure (SOP) available for the Accounts team?
- Any Standard Operating Procedure (SOP) available for the Finance team?
- Is there a refund or return policy?
- What are the parameters for refund?
- What are the parameters for return?
- Does the store have social media accounts, webpage and an active online presence?
- How are the ads run? (Traditional vs digital)
- If traditional and digital marketing is performed, specify the ratio between them two.
- What is the psychographic segmentation that you target on? (believes and lifestyle)
- What is the sales strategy?
- Will there be offers throughout the year or during specific seasons?
- If offers are given during specific seasons, those can be mentioned.
- How are major campaigns run?
- What is the budget of a peak season campaign? (Match days etc)
- What is the budget of a sale season campaign?
- How many supervisors needed?
- How many floors would the store have? Do you have an elevator facility if there is more than one?
- Who’s responsible for maintenance activities?
- How often floors should be cleaned?
- Will there be a database maintained for previous customers?
- How will the previous customers be contacted?
- How will the database contribute to your sales target?
- How will the exterior look for the showroom be? (name board, signs and structural design)
- What’s the sump capacity?
- Are the restrooms unisex or gender specific?
- How many restrooms are located per floor? (employee use)
- How many restrooms are located per floor? (customer use)
- What are the safety measures for customers' safety?
- Fire exit per floor is?
- How are the customers greeted?
- Will there be discount coupons and other offers made available for regular visitors?
- How often restrooms and hand wash areas should be cleaned?
- Any Standard Operating Procedure (SOP) available for the Maintenance team?
- Does the store enable proper storage of sport equipment?
- Would bulk orders be taken?
- What is considered a bulk order? (parameters)
- Would there be a price deduction in case of a bulk order?
- How many working days on average would it take to deliver a bulk order?
101 Question for Sports Equipment Store Business Plan
