101 Questions for Exam Coaching Centre Business Plan

  1. What would be the location of operation?
  2. Will there be only one area of operation?
  3. If there are more than one centres, would they be franchisees or main company owned?
  4. If franchisee opportunity is available, what will be the parameters set for the franchisees?
  5. Is the location specified, a residential or an industrial area?
  6. Age of your target market is?
  7. Geographical target is? (nation, city or state specific)
  8. Is your target market gender neutral or gender specific?
  9. Analyse the area profile.
  10. Are students your main target?
  11. Do you also target the general public? (professionals and others)
  12. Are there any region-specific examinations that you coach for?
  13. If there are region specific courses, please mention them.
  14. Are there any globally recognised exams taught for?
  15. If there are such courses, please mention them.
  16. Who are the major competitors in your field?
  17. Are there any other sports coaching centres around 5km of your main region?
  18. What is the average annual income of a family from the locality that you have chosen?
  19. Does the locality have schools/ parks/ sports coaching centres?
  20. How long will the centre be open on an average working day and on the weekends?
  21. When is the peak season for enrolment (specific months)?
  22. What will you name the brand?
  23. Will the students be provided with study materials?
  24. What are the types of competitive exams that you intend to coach students for?
  25. What are all the other organisations you're a member in?
  26. Do you have tie ups with schools, colleges, workspaces or organisations?
  27. What is the Unique Value Proposition?
  28. What is the end result of the course taken?
  29. Can the student take up the course until clearing the competitive examination or is it restricted to a specific time period?
  30. If the course is restricted to a specific time period, what is it and how it differs from course to course?
  31. For what type of services, you have bought a license for?
  32. Have you bought a fire license?
  33. What is the maximum pax count per centre on average?
  34. On what basis are the students taken in? Are there any exceptions to these parameters?
  35. Is there a theme for the centre? If so, what is it?
  36. From where are most of the centre materials purchased or customised? (specific books, boards, study materials)
  37. Do you outsource to multiple suppliers or a single one?
  38. How is the organisation's financial equation with the supplier?
  39. Will the students have to wear uniforms? Does it differ from course to course?
  40. Have you bought all the relevant licences? (to run business in that location)
  41. What are the hygiene standards you’re following? (related to COVID - 19 and others)
  42. Will there be a surge in employment during peak seasons/ hours?
  43. What’s the eligibility criteria for employees and faculties?
  44. Are there dress codes for employees and faculties?
  45. What is an average faculty salary?
  46. How are the faculties selected?
  47. Do the faculties have to be subject matter experts along with passing the particular examination?
  48. What are the trainings offered for the faculty?
  49. How long and where is the training given?
  50. Any Standard Operating Procedure (SOP) available for employees?
  51. Do you have any floating employees?
  52. How many floating employees are there?
  53. How many faculty members would be present in the organisation?
  54. How many management staff would be present in the organisation?
  55. How many cleaning staff would be present in the organisation?
  56. How and where are these materials stored?
  57. What is the procurement procedure?
  58. How long does it take to refill sold out stock on average?
  59. How are you planning to advertise your brand?
  60. Would you be resorting to influencer marketing or brand sponsorships in future?
  61. Are you planning to make your services available on relevant websites as well (Just Dial etc.,)?
  62. How is the initial course enrolment facilitated?
  63. What are the modes of payment for customers?
  64. Is digital and traditional payment possible?
  65. What are the legal problems the education industry faces?
  66. How’ll you mitigate them?
  67. Any Standard Operating Procedure (SOP) available for the Legal team?
  68. Who’s responsible for budget allocations in a centre?
  69. Who’s responsible for daily accounts in a centre?
  70. Any Standard Operating Procedure (SOP) available for the Accounts team?
  71. Any Standard Operating Procedure (SOP) available for the Finance team?
  72. Is there a refund or return policy?
  73. What are the parameters for refund?
  74. What are the parameters for return?
  75. Are course extension or postponement activities possible?
  76. Does the centre have social media accounts, webpage and an active online presence?
  77. How are the ads run? (Traditional vs digital)
  78. What is the psychographic segmentation that you target on? (believes and lifestyle)
  79. What is the sales strategy?
  80. What is the main medium of student attraction? (mention the channels)
  81. Will there be offers throughout the year or during specific seasons?
  82. If offers are given during specific seasons, those can be mentioned.
  83. How are major campaigns run?
  84. What is the budget of a peak season campaign? (summer holidays etc)
  85. How many coordinators needed?
  86. How many floors would the store have?
  87. Do you have an elevator facility if there are more than one floor?
  88. Who’s responsible for maintenance activities?
  89. How often courts and floors should be cleaned?
  90. Will there be a database maintained for members?
  91. How will the exterior look for the centre be? (name board, signs and structural design)
  92. What’s the sump capacity?
  93. Are the restrooms unisex or gender specific?
  94. How many restrooms are located per floor? (employee use and customer use)
  95. What are the safety measures for customers' safety and privacy?
  96. Fire exit per floor is?
  97. How are the customers greeted?
  98. Will there be discount coupons and other offers made available for existing members and new customers?
  99. How often restrooms and hand wash areas should be cleaned?
  100. Any Standard Operating Procedure (SOP) available for the Maintenance team?
  101. Would there be a price deduction in case of a mass joining?

101 Questions for Exam Coaching Centre Business Plan


Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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