- What would be the location of operation?
- Will there be only one area of operation?
- If there are more than one centres, would they be franchisees or main company owned?
- If franchisee opportunity is available, what will be the parameters set for the franchisees?
- Is the location specified, a residential or an industrial area?
- Age of your target market is?
- Geographical target is? (nation, city or state specific)
- Is your target market gender neutral or gender specific?
- Analyse the area profile.
- Are students your main target?
- Do you also target the general public? (professionals and others)
- Are there any region-specific examinations that you coach for?
- If there are region specific courses, please mention them.
- Are there any globally recognised exams taught for?
- If there are such courses, please mention them.
- Who are the major competitors in your field?
- Are there any other sports coaching centres around 5km of your main region?
- What is the average annual income of a family from the locality that you have chosen?
- Does the locality have schools/ parks/ sports coaching centres?
- How long will the centre be open on an average working day and on the weekends?
- When is the peak season for enrolment (specific months)?
- What will you name the brand?
- Will the students be provided with study materials?
- What are the types of competitive exams that you intend to coach students for?
- What are all the other organisations you're a member in?
- Do you have tie ups with schools, colleges, workspaces or organisations?
- What is the Unique Value Proposition?
- What is the end result of the course taken?
- Can the student take up the course until clearing the competitive examination or is it restricted to a specific time period?
- If the course is restricted to a specific time period, what is it and how it differs from course to course?
- For what type of services, you have bought a license for?
- Have you bought a fire license?
- What is the maximum pax count per centre on average?
- On what basis are the students taken in? Are there any exceptions to these parameters?
- Is there a theme for the centre? If so, what is it?
- From where are most of the centre materials purchased or customised? (specific books, boards, study materials)
- Do you outsource to multiple suppliers or a single one?
- How is the organisation's financial equation with the supplier?
- Will the students have to wear uniforms? Does it differ from course to course?
- Have you bought all the relevant licences? (to run business in that location)
- What are the hygiene standards you’re following? (related to COVID - 19 and others)
- Will there be a surge in employment during peak seasons/ hours?
- What’s the eligibility criteria for employees and faculties?
- Are there dress codes for employees and faculties?
- What is an average faculty salary?
- How are the faculties selected?
- Do the faculties have to be subject matter experts along with passing the particular examination?
- What are the trainings offered for the faculty?
- How long and where is the training given?
- Any Standard Operating Procedure (SOP) available for employees?
- Do you have any floating employees?
- How many floating employees are there?
- How many faculty members would be present in the organisation?
- How many management staff would be present in the organisation?
- How many cleaning staff would be present in the organisation?
- How and where are these materials stored?
- What is the procurement procedure?
- How long does it take to refill sold out stock on average?
- How are you planning to advertise your brand?
- Would you be resorting to influencer marketing or brand sponsorships in future?
- Are you planning to make your services available on relevant websites as well (Just Dial etc.,)?
- How is the initial course enrolment facilitated?
- What are the modes of payment for customers?
- Is digital and traditional payment possible?
- What are the legal problems the education industry faces?
- How’ll you mitigate them?
- Any Standard Operating Procedure (SOP) available for the Legal team?
- Who’s responsible for budget allocations in a centre?
- Who’s responsible for daily accounts in a centre?
- Any Standard Operating Procedure (SOP) available for the Accounts team?
- Any Standard Operating Procedure (SOP) available for the Finance team?
- Is there a refund or return policy?
- What are the parameters for refund?
- What are the parameters for return?
- Are course extension or postponement activities possible?
- Does the centre have social media accounts, webpage and an active online presence?
- How are the ads run? (Traditional vs digital)
- What is the psychographic segmentation that you target on? (believes and lifestyle)
- What is the sales strategy?
- What is the main medium of student attraction? (mention the channels)
- Will there be offers throughout the year or during specific seasons?
- If offers are given during specific seasons, those can be mentioned.
- How are major campaigns run?
- What is the budget of a peak season campaign? (summer holidays etc)
- How many coordinators needed?
- How many floors would the store have?
- Do you have an elevator facility if there are more than one floor?
- Who’s responsible for maintenance activities?
- How often courts and floors should be cleaned?
- Will there be a database maintained for members?
- How will the exterior look for the centre be? (name board, signs and structural design)
- What’s the sump capacity?
- Are the restrooms unisex or gender specific?
- How many restrooms are located per floor? (employee use and customer use)
- What are the safety measures for customers' safety and privacy?
- Fire exit per floor is?
- How are the customers greeted?
- Will there be discount coupons and other offers made available for existing members and new customers?
- How often restrooms and hand wash areas should be cleaned?
- Any Standard Operating Procedure (SOP) available for the Maintenance team?
- Would there be a price deduction in case of a mass joining?
101 Questions for Exam Coaching Centre Business Plan
