Global Program Manager – Employer Branding

Position Overview
The Global Employer Branding Manager is the one who is responsible for the development and implementation of global strategies to strengthen employer brand including recruitment marketing campaigns and extensive digital presence such as social media channels, diversity recruitment platforms, and variety of job boards, employer reviews sites. In this job you are needed to help the organisation to maintain a competitive advantage in recruitment by designing and creating programs to increase our career platforms, technology and channels, coordinating cross-business collaboration, and executing communications and marketing campaigns that deliver an exceptional candidate experience and enable our organisation to attract and choose the best talent.

The perfect employee will be recognized as the expert in digital, social media, employer branding and recruitment marketing campaign initiatives. Success will be developing a separate strategy with inclusive best strategies to attract talent, establishing a unique methodology to track metrics, and incorporating the needs and voice of the brands and regions.

Academic Qualification

Bachelor’s degree minimum

Professional Experience

5+ years of experience in developing and executing global employer branding strategies with focus on digital and social media
Experience in managing social media and technology platforms presence with clear results
Experience in having managed strong employer value proposition campaigns and executing communications and timeline plans that create change

Professional Certification

Roles and Responsibilities

Build and increase company culture and values to all the employees;
Assess the office culture in all locations on a regular basis and propose solutions to improving local needs;
Collaborate with local Admin team to plan, promote and execute company events;
Cooperate with other organizational culture to identify and deliver company initiatives on a continent and global level;
Assist regional offices in planning for and managing culture elements for offices in India;
Build and manage enterprise employer brand and marketing campaigns from conception to implementation;
Partner with global employer branding team on digital, social, video, events and traditional media initiatives;
Define measurements for success and assess the effectiveness of campaigns;
Examine and launch new and emerging recruitment channels, tools and marketing outreach strategies;
Head the talent market employee research to gain an insight into the talent market;
Give suggestion as a localized view to the global employer branding team for future global planning

Competencies

Deep understanding of integrated marketing concepts, visual identity, content management, brand strategy and social media including WhatsApp, Facebook, Twitter, Instagram, LinkedIn, Glassdoor and Snap Chat;
Must have experience in crafting compelling, targeted marketing messaging (copywriting of social, blogs, etc.);
Expertise in multi-functional project teams and strong project management experience;
Expertise in marketing analytics required;
Highly proficient in English
Ability to travel as required.

Salary ranges depending on the experience. Typically, the average salary for a Global Program Manager-Employer Branding in India is around Rs.10 lakhs to Rs.15 lakhs annually.