Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product

The Biotechnology/Biopharmaceutical sector has tremendously grown which led to the invention of engineered

Repackaged with a new Afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best 

A vivid look at how India has developed the idea of entrepreneurial citizens as leaders mobilizing society and how people try to live that promise

'A stimulating read...carefully researched and accessibly written...the case studies on disruption alone are worth the cover price' -Financial Times

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements.

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA)