A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods

In 7 Sutras of Innovation, Nikhil Inamdar tracks the journeys of eight organizations that have scaled up to become top players in their own fields. The book distills seven universal and powerful sutras that are common to their

This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. 

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measurepeople’s behaviour in real time, communicate internally at extraordinary

Sensory analysis is an important tool in new product development. There has recently been significant

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.

Orbit-shifting innovation brings to the fore the dynamic forces that drive orbit-shifters to take on a transformative challenges across countries, cultures, and industries, and to navigate the pitfalls and obstacles in making a groundbreaking idea an applied reality.