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SOP Manual for Meat Markets

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These industry establishments are primarily engaged in retailing fresh, frozen, or cured meats and poultry. Delicatessen-type establishments primarily engaged in retailing fresh meat are included in this industry.

Market insights:
The Indian Meat market will continue to grow at more than 6% compounded annual growth rate during 2014-2019 driven by the country’s large young population and increasing disposable income.

Fresh Meat (Counter) is the largest category in value terms, while Chilled Raw Packaged Meat - Whole Cuts category is forecast to register the fastest growth at a rate of 7.3% during 2014-2019. Private Label has a high market penetration of 32.8% in 2014. Fresh Meat (Counter) accounted for the highest private label share at 35.2% in 2014.

The use of Flexible Packaging material for packaging Meat is forecast to grow at a high rate of 14.6% during 2014-2019, led by increasing demand for Packaged Meats Food & Drinks Specialists is the leading distribution channel in the Indian Meat market and it accounted for 79.3% of Meat distribution share in 2014.

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This industry comprises of:

  • Baked ham stores
  • Butcher shops
  • Delicatessens (except grocery store, restaurants)
  • Frozen meat stores
  • Meat markets
  • Poultry dealers

Impossible Foods (US) is involved in the manufacturing of meat and cheese sourced from plants. The company offers plant-based meat and dairy products, with enhanced taste and nutritional benefits. Its product offerings for plant-based meat include plant-based burgers launched in 2016. It uses soy as a source to make plant-based burgers. The company closed a USD 500 million funding just before the Coronavirus outbreak and is gearing up for a significant expansion in its restaurant and retail business, planned for 2020. The company is likely to see setbacks from its foodservice partners considering the lockdowns imposed due to COVID-19. Meanwhile, a surge in demand for their products at grocery and other retail outlets is expected across the country. The company is also making investments to launch new products, such as plant-based Impossible Sausage and Impossible Pork, to expand its retail presence across international markets. It is also setting up a new production plant in China to scale up the production to cater to the growing consumer demand for meat alternatives due to COVID. It is also communicating with their fans/consumers on emails asking if they would be interested in buying the burgers directly from the websites. This company’s step toward the ‘direct to consumer’ model is again expected to drive the sales of its products and can reduce the short-term disruptions in the supply chain due to COVID-19. Its geographical presence includes Redwood City, California, Rutgers, and New Jersey. It has wide distribution channels throughout the US in North America.

Beyond Meat is one of the leading players in the global plant-based meat market. The company operates through three business segments: Beyond Chicken, Beyond Beef, and Beast Burgers. It offers a variety of plant-based meat products that replicate the texture, taste, and nutritional benefits of meat. Its plant-based meat product portfolio includes strips, poppers, beef crumbles, burger patties, and sausages. Pea, rice flour, and potato are some of the raw materials used by the company for the production of plant-based meat products.

Beyond Meat has a widespread presence in the US. The company operates through its production facility in Columbia, Missouri, US. As the meat industry is likely to be disrupted by the current and previous outbreaks of animal-related diseases, Beyond Meat is looking to innovate alternative meat products. The company recently launched beyond plant-based breakfast sausages. New product developments will aid the company to cater to the growing demand for plant-based meat products amid the coronavirus outbreak. The company has massive distribution channels, which would help in the free-flow of products under the lockdown situation where supply chains across borders are disrupted. The company also launched feed a Million+ in the light of the COVID-19 outbreak to provide more than a million plant-based meat burgers to help the needy during the pandemic. Beyond Meat is likely to benefit from the massive shift of consumers to alternative meats in the long term post the COVID-19 pandemic decreases.

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SOP Manual for Meat Markets

Research By : Eshwaran Murugappan

 

Tags: SOP, Meat Markets

Written by SOP Team

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