New Product Development: from Initial Idea to Product Management

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing

New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions

The challenge of managing a business

New Product Development and Production Networks: Global Industrial Experience 

Prof. Jürgens is renowned for his scientific work in such fields as human resources,

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive.

Monetising Innovation 

Innovation is the key to survival, more so for a business organization. But how well does your company Innovate? Does your strategy recognize the need for Innovation? ICaM (Innovation capability Model) is a framework that answers to the Innovation needs

Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to

Managing Your Startup's New Product Development Projects

Teaching new product development is not an easy task. Part of the difficulty is the one-of-a-kind nature of these projects.

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