The first step before opening a bookstore is to analyse the market and figure out what your capabilities are. Based on your capabilities is simply where you will fit into the market.
- What’s your area of operation?
- What is your market segment?
- What is your customer segment?
- Who are the customers?
- Have you analysed the demography of the people?
- Is there any other branch available?
- What are the other businesses nearby?
- What is the wait time for Customers?
- How many book categories do you offer?
- What are the local Customer feedbacks?
- How will be the Social media promotions?
- How to be visible to the targeted audiences?
- Check whether your customers are online enabled.
- What are the other ways of promoting a store?
- Is there any tie – ups with other brands?
- How to Display the books?
- What is the facility planogram?
- Name of the bookstore.
- What’s the logo design?
- What’s the name of the Company?
- Is the company has been registered legally?
- What kind of flooring must be used?
- How will be the store launching?
- What is the Mission, Vision, and values of the organization?
- How the store operates?
- What are the marketing strategies?
- What are the sales strategies?
- What are the social media Platforms and ad costs?
- Do you require any E- mail marketing tool?
- What are the modes of payment for customers?
- What are the modes of payment for suppliers?
- How often the collected cash is deposited?
- Do you require any CRM Software?
- What’s the name of the CRM Software?
- What’s the name of the accounting software?
- Project the P&L statement for the store.
- How’ll be the organisation structure?
- How many people are required?
- What are their job Descriptions?
- What’re their roles & responsibilities?
- How will be the stores Management structure?
- How many employees are required?
- What kind of company it’ll be?
- Will you get any subsidies?
- List of competitors.
- How to Benchmark their qualities?
- How do they operate?
- What is their monthly footfall?
- What’s their turnover (avg.)?
- How do they market their store?
- Average cost per footfall.
- What are the Inputs given by the customers in that area?
- What is the Cost of Acquisition of the products?
- How much is the Cost of goods sold?
- An overview about other stores (with similar products).
- What is the maximum capacity that can be supplied (without ordering) in a single time?
- Who are your suppliers?
- Is there any handbook available for employees?
- Is there any SOP available for workers?
- What’s the store working time?
- Is there any shift timing for employees?
- Name of the categories.
- What are the other methods of sourcing?
- What are the related licenses?
- Have you bought the fire license for the store?
- Where is the facility located?
- Is there any membership available?
- Do you provide any study room?
- Is there any special discount for college students?
- What are the safety measures for visitors?
- What are the safety measures for employees?
- Is there any locker room facility for employees?
- Do you plan for any bag collection process for customers?
- How to avoid pilferages?
- How to monitor pilferages?
- What are the certifications need to be displayed?
- Is there any media related Personalities in that locality?
- What are the lists of Compliances?
- Do you plan for stalls in trade shows?
- Do you plan for stalls in book fairs?
- How will be the supply channel?
- Do you have any online ordering facility?
- Any SOP available for accounts department?
- How to avoid book exploitations by customers?
- Is there any mini warehouse facility attached to the stores?
- What are the quality checks for the books?
- Are there any Return policies?
- What’re the Terms & Conditions?
- What is the product portfolio?
- What are the Past models (failed and successful) in that locality?
- What are your Unique selling propositions?
- How we’re going to provide product variations compared to market?
- How will be the SKU naming?
- How will be the SKU numbering?
- Who’s responsible for the financial expenses?
- Is there any SOP available for finance department?
- Who’s responsible for petty cash management?
- Any tie-up with distribution partners?
- Any special strategy for attracting customers?
- How to maintain your inventory?
- How many books can be accommodated in the store and warehouse?
101 Questions for Book Store Business Plan
